Influencer Directory
Too expensive for cold outreach at launch. Target for later-stage partnerships or indirect engagement (comment on content, reference their teachings, build visibility). 3-6 month relationship-building timeline.
Sweet spot for early partnerships. Large enough to drive installs, small enough to respond to DMs. Many sell courses/products, so they understand monetization. DM or email 2-3 weeks before launch.
Highest engagement rates, most likely to say yes to free premium access. Target 10-20 for launch week. DM directly 1-2 weeks before launch.
Hyper-engaged niche audiences. Ideal for product-for-post exchanges. Volume play: reach out to 30-50. Expect 15-25% response rate. Make this a weekly activity post-launch.
Tier 1: Aspirational Partners
Don't DM cold. Engage with their content consistently, create content that references their teachings (with credit), and build visibility in their community before warm outreach.
| Creator | Platforms | Content | Fit | Strategy |
|---|---|---|---|---|
| Natasha Graziano @natashagraziano | IG: 12M, TikTok: 5M, YT: 1M | MBS Method (breathing + meditation + neuroscience), abundance coaching | Direct | Her MBS Method parallels Manifest's protocol. Position the app as "the app version of MBS." Requires paid partnership ($5K-50K+) |
| Andrew Huberman @hubermanlab | IG: 8M, YT: 6M, Podcast: top-ranked | Neuroscience protocols for sleep, stress, breathing, meditation | Adjacent | Won't do paid promos. Create content referencing his research: "Huberman says 5 min meditation rewires your brain — here's the app that does it." Clip with attribution. |
| Dr. Joe Dispenza @drjoedispenza | IG: 4M, YT: large | Neuroscience-meets-meditation, brain rewiring, epigenetics | Aspirational | Very unlikely to partner (own ecosystem). Create content that builds on his teachings, tagging him. If his community notices, massive lift. |
| Gabby Bernstein @gabbybernstein | IG: 2M, TikTok: 283K | Manifestation, spirituality, "Gabby AI" chatbot, 10 NYT bestsellers | Has Own App | Has her own Gabby Coaching App. Target her audience rather than her directly. Content for "Gabby fans who want more science." |
| Vishen Lakhiani @vishen (Mindvalley) | YT: ~3M (Mindvalley), IG: 149K | "6 Phase Meditation," personal growth, consciousness | Adjacent | His 6 Phase Meditation parallels Manifest's protocol. Mindvalley occasionally features third-party apps. Long-shot but high-value. |
Tier 2: Strategic Partners (Priority Outreach)
| Rank | Creator | Platform & Reach | Why Priority | Est. Cost |
|---|---|---|---|---|
| 1 | Roxie Nafousi @roxienafousi | IG: 450K, TikTok: 36K | "The face of manifesting" (The Times). Practical, grounded approach. No app of her own. 1M+ copies of "Manifest" sold. Perfect brand alignment. | $2-10K |
| 2 | Jordan Cheyenne @jordancheyenneofficial | TikTok: 311K | Teaches "manifestation through neuroscience" — Manifest's exact positioning. 25M+ TikTok views. Understands conversion funnels (free masterclass). Vet carefully (past controversy). | $500-3K |
| 3 | Kathrin Zenkina @manifestationbabe | IG: 466K, Podcast | 150K+ students. Understands digital products and monetization. Wealth/business manifestation focus. Affiliate or course-bundling arrangement. | $3-15K |
| 4 | Dr. Caroline Leaf @drcarolineleaf | IG: 850K, Podcast | Neuroscientist making brain science accessible. Has own app (Neurocycle), so partial competitor. Her audience IS "science-minded wellness seeker." Engage via content attribution. | Content engagement only |
| 5 | Dylan James @IAm_DylanJames | TikTok/YT, growing | Self-concept + nervous system regulation maps directly to Manifest's breathwork (Phase 1) + visualization. Smaller, likely responds to DMs. | Free-$500 |
| 6 | Sammy Ingram @sammyingram | TikTok: large, YouTube | 10K affirmation challenge ties into Manifest's affirmation feature. Deeply engaged audience doing daily repetition practices. | $500-2K |
| 7 | Subconscious Loz @subconsciousloz | TikTok/YT, Threads | Psychology + LOA hybrid. Closer to Manifest's positioning than most manifestation creators. Active community. | Free-$1K |
| 8 | Bosque Neuroscience @bosqueneuroscience | YT: 440K+ views, IG: 72K | Literally "neuroscience + affirmations." Their audience wants exactly what Manifest offers. Likely very receptive to collaboration. | Free-$500 |
Tier 3-4: Launch Week Army
These are the 15-20 creators posting simultaneously on launch day. Don't search for specific names. Search for hashtags and communities:
Manifestation / LOA
Search TikTok/X for #manifestation, #lawofattraction, #lawofassumption, #selfconcept. Filter by "This month," find creators with 1K-100K followers and >3% engagement. Key handles: @yajnshri (breathwork + manifestation + neuroscience), @spiritchihiro (high engagement success stories), @Manifest_Lord (bridges Dispenza and neuroscience), @PowerManif14522 (personalized routines)
Neuroscience / Wellness
@drsrinipillay (Harvard psychiatrist, neuroscience + personal growth), Emily the neuroscientist (TikTok 753K, science educator), Dr. Sundas Pasha Fick (neuroscience mood tips), Patrick McKeown (IG 35K, Oxygen Advantage, science-based breathwork authority)
"That Girl" / Morning Routine
Morning routine creators (5am routines, journaling, goal-setting), self-improvement booktokers (Atomic Habits, Think and Grow Rich), wellness journaling creators (gratitude journals, mood tracking). These audiences already do daily practices. Manifest adds structure and science.
Outreach Strategy by Tier
"Hi [name]! I'm building Manifest, the first manifestation app grounded in neuroscience. Every feature (breathwork, AI meditations, journaling, action planning) maps to peer-reviewed research in neuroplasticity and emotional regulation. I'd love to give you free lifetime premium access. If you love it, I'd be thrilled for you to share it with your audience. No pressure, no contract, just an honest experience. Would you be interested?"
Expected response rate: 15-25% for nano influencers with aligned content. Reach out to 50+ nano creators as an ongoing weekly activity.
For Tier 2 (100K-1M)
Personalized DM or email. Reference their specific content. Offer free lifetime premium + affiliate commission. Add: "I built this because of creators like you who are bridging [science/practice/manifestation]. Here's what makes it different from Stella and other apps." Give them 2-3 weeks to use the app before posting.
For Tier 1 (1M+)
Don't DM cold. Engage with their content consistently (comment, share). Create content referencing their teachings (with credit). Build visibility in their community. Warm outreach via mutual connections or management after 3-6 months.
Podcast Guesting Targets
Free, high-trust, engaged audiences. Pitch angle: "The neuroscience nerd who built a manifestation app — here's what the science actually says."
| Podcast | Host | Why Guest Here |
|---|---|---|
| The Law of Attraction | Natasha Graziano | Massive reach. Science angle contrasts typical guests. |
| Manifestation Babe | Kathrin Zenkina | Pitch how the app helps her students implement. |
| Eat, Pray, Manifest | Jordan Cheyenne | Perfect topic fit. She already teaches neuroscience-based manifestation. |
| Rise with Roxie | Roxie Nafousi | Practical approach matches Manifest's positioning. |
| Dear Gabby | Gabby Bernstein | Her audience is open to manifestation. Introduce the science layer. |
| Make Shift Happen | Samantha Daily | Has interviewed Sarah Perl. Understands the space. |
Influencer Discovery Tools
Free
- Social Cat (thesocialcat.com) — 100K+ wellness influencers
- Influencer Hero — top rankings by category
- Feedspot — ranked lists by niche
- TikTok Creator Marketplace — official TikTok tool
- Social Blade — track follower growth
Free Tier
- Heepsy — search and analytics by niche
- Stormy AI — AI-powered discovery with contacts
Paid
- Modash — IG/TikTok analytics
- Collabstr — UGC marketplace